Thursday, April 5, 2007

What is Gerontology? [Part 1 of 4]

Today we start a four-part series on a nascent field: Gerontology. Wikipedia defines it like this:

Gerontology is the study of aging. It is to be distinguished from geriatrics, which is the study of the diseases of the aging (medical studies).

Gerontology covers the social, psychological and biological aspects of aging.

Gerontology includes these and other endeavors:

Per Wikipedia:

A gerontological education can be lucrative. Many industries already recognize that the nearly 80 million boomers, born between 1946 and 1965, are the dominant market force. The 50+ population currently commands $2 trillion in consumer spending. Referred to as "silver industries," many business communities are targeting their brands to older consumers. Now in middle age and in their prime earning years, baby boomers' wealth and influence is at a high, and the group continues to change the paradigms followed by earlier generations.


More to come tomorrow and next Monday and Tuesday....

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