Thursday, January 11, 2007

Tracking Where People Are with GPS

The Miami Herald has a story today about GPS-embedded shoes.

You can forget to carry your phone, and you can forget to wear a watch, but you can't leave the house and forget to put on your shoes.

IssacDaniel has developed shoes embedded with GPS technology that can locate the wearer anywhere in the world. His design allows wearers to press a button hidden near the shoe's lace to send a distress signal.

The shoes are called Quantum Satellite Technology by his company, Isaac Daniel, and are planned to hit stores in March at a price of $325 to $350. Daniel said he is in talks with a large department store chain, but he would not reveal details until the deal is finalized. A limited number of shoes are available at isaacdaniel.com and will be delivered in February.

The target markets appear to be Alzheimer's patients, EMS personnel, and children/teens. The GPS industry in regards to people-tracking has long been held back, however, by consumer privacy concerns.